84 x 58,5 cm
Euphoria Now is a poster based on an ongoing series of paintings whose backgrounds reproduce colour schemes of global currencies - for instance, the Cook Islands dollar, the Euro, the Hong Kong dollar, and the Danish krone. The title is written across in the style of the iconic poster for the film Apocalypse Now. The design simultaneously evokes the euphoric, intoxicating effects of the global economy as well as its nihilistic and apocalyptic repercussions. These two aspects of the economy are not simply opposites—they are two sides of the same coin.
By directly referring to the colours of currencies, SUPERFLEX transferred the concept of the dream machine into contemporary society’s greatest hypnagogic hallucination of all: money.
Design in collaboration with Rasmus Koch Studio.